In Google’s High Tower of the Search Engine Kingdom, the long-enduring question: What Does Google Want? is queried by both, Jack Rabbit SEO Pawns, as well as the more seasoned Bishops who seek out Google SEO Tips, like Manna wafers, from on High.
Most would be happy to hastily satisfy their sublime quest by supplying the Google gods with only the “want” aspect of the proposition never giving heed to the “what.”
However; “Not by the exceptional,” says Maeterlinck, “shall the last word ever be spoken; and, indeed, what we call the sublime should be only a clearer, profounder insight into all that is perfectly normal.” — The Life Radiant
Turns out the “What”, actually has a much more “perfectly normal” conclusion.
Many of the Google SEO Devoted and Devotees, are like the proverbial “Lost Tribes”, wandering through out the desert of un-chartered websites, seeking to enter the Promised Land of High Page Rank and SERP’s. They hoist sacrificial offerings upon the Google altar hoping to be returned in favour with a mere “crumb from thy table” dear Google lord.
As it happens, the answer to the question, What Does Google Want? Is that Google wants relevancy, relevancy, and more relevancy.
No need for figuring out complex algorithm’s or secret codes. Silver bullets? Save them for the Were Wolves poking about your back yard.
Relevant Meta Tags, Title Tags, Description Tag, keyword tags, relevantly key-worded in a proper niche and website theme that is not shooting for the stars.
If your site theme is hotels or travel related, don’t choose a highly competitive single word keyword such as “Hotels” or “Travel” as your main keyword (unless your Price Line. Google wants you to do your home work, plan your site concept, domain name, keyword research. )
Long-tale-it first, let Google recognize your sites theme, literally, be the master of your domain, building relevant content over time.
Choosing your niche wisely and then filling it with great relevant content satisfies your readers need for information. Unique, valuable content equals relevancy. Content is still King but relevancy is the Queen whispering in his ear, telling him where to move.
If your a business, relevancy equals pre-selling. Pre-selling your customers means giving them original, pertinent information. When they click on a keyword and land on your site you must give them what they want or they will be gone, in an Internet millisecond.
And that is at the core, at the crux of the question What Does Google Want? It wants your website, your net videos, your articles to deserve the rank of the top tier. Top rank goes to the top, most relevant informative websites. And when you think about that, its the way it should be otherwise we wouldn’t use search engines.
That being said, Google values relevancy in back links, (Websites with a one way link back to your site.) and certain types of content IE Video, Articles, Press Release, Social Media in general seem to have a higher authority, some Social Media sites like social bookmarking site Digg, for instance, can get a site link in the top ten Google SERP’s for a keyword directed back to your web page in mere minutes, and this for highly competitive keywords, go figure…
But more on this in another article. For now, it is sufficient to say, the answer to What Does Google Want? Is a website that works.
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